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Digital Director

Date: Nov 1, 2022

Location: Atlanta, GA, USA

Company: Haverty Furniture Companies, Inc

Job Description

At Havertys we prioritize our customer’s goal of having a warm and inviting home. Since 1885, Havertys customers shop with confidence because we always stand behind the customers' purchase. It’s that simple.

Havertys seeks a Director of Digital to lead the execution and effectiveness of the Havertys Furniture brand’s digital marketing activities. In this role you will translate brand marketing and communication strategies into discrete digital marketing actions with a particular focus on Havertys.com. You will garner consumer insights from Adobe Analytics and Havertys business metrics to help inform overall digital strategy including paid, earned, and owned channels.

The Digital Director is an exciting opportunity for candidates who are looking to drive cross-functional collaborations with marketing team members, merchandising and store operations.

Job Requirements

As the Digital Director with Havertys, this is your opportunity to:

  • Orchestrate the strategic planning, development and execution of digital marketing efforts related to Havertys.com and search engine optimization (SEO)
  • Provide insights to help guide strategy for full funnel integrated planning and execution by partnering with Havertys internal marketing team, agency of record and other marketing partners
  • Develop personalization strategy and oversee execution for Havertys.com to enhance user experience and drive key business metrics
  • Work with creative team and website content manager to optimize site content
  • Collaborate with cross-functional team to create landing page experiences and customer journeys to drive improved campaign efficiency
  • Develop consumer conversion strategies and optimize user funnels
  • Design and structure marketing A/B test
  • Work closely with Sr. Manager of Media and Marketing to use key digital metrics (e.g. site traffic, visitor paths, and conversion rates) to assist in optimization of paid media
  • Working with the Marketing Analyst to establish overall measurement methodology for Havertys.com

Key Competencies

  • Ability to develop and share insights around key consumer segments, campaigns and other digital touchpoints
  • Demonstrated ability to work cross-functionally, collaborate with, consult with and multiple departments
  • Analytical Skills: Ability to analyze quantitative and qualitative data to identify patterns, opportunities, and gaps, and integrate across disparate data sources

We value

  • 8+ years of relevant digital marketing, Ecommerce and strategic analytics experience
  • Hands on experience with full funnel marketing tactics and channels
  • Experience with Adobe Analytics & Adobe Target
  • Experience designing, implementing, and measuring A/B test
  • Strong communication skills and ability to convey analytical concepts to broad teams
  • A good collaboration who can partner through influence versus giving direct mandate

Disclaimer

This job description in no way states or implies that these are the only duties to be performed by this employee. He/she will be required to follow any other instructions and to perform any other duties upon the request of his superior.

 

Havertys is an Equal Opportunity Employer. Havertys does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, veteran status or any other basis covered by appropriate law.


Nearest Major Market: Atlanta

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