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Marketing Copywriter

Date: Jan 13, 2022

Location: Atlanta, GA, USA

Company: Haverty Furniture Companies, Inc

Job Description

 

Marketing Copywriter 

The Marketing Copywriter role at Havertys is an exciting opportunity to contribute to the evolution of a well-known, stable and well-regarded Furniture Retailer.  We’re looking for a bright, imaginative writer who knows when to temper creativity to meet business need and when to turn up the language to sell the benefits of our products.  They know how to use urgency to prompt action and understand the value of romantic copy to bring the quality and design of our products to life across marketing channels. 

 

The ideal In-house Marketing Copywriter candidate must demonstrate excellent spelling, grammar, writing and editing skills, as well as an understanding of direct marketing fundamentals.  They should be able to effectively communicate product positioning, features and benefits while remaining consistent with the brand voice.  

 

The Copywriter is part of the internal marketing team and is primarily responsible for the development of messages, stories, and editorial to support all Havertys marketing channels.  You will translate marketing strategies into compelling copy consistent with the brand voice and appropriate for the specific communication channel.

 

This is your opportunity to:

  • Work closely with the team to write, edit and proof creative copy for all marketing channels including, but not limited to, social (organic & paid), direct mail, website, email, SEM and display
  • Collaborate with other marketing team members; recommend and help create content development ideas that align with corporate strategies
  • Be a brand/product expert; maintain integrity and consistency of the brand voice to create accurate and compelling online product copy
  • Create direct response copy that effectively translates the positioning, features, and benefits of each product or group of products into a persuasive sales story
  • Provide key input in creative concepting to effectively communicate merchandising and promotional themes as well as key product themes
  • Convert vendor information into accurate, informational web copy
  • Develop and maintain copy database
  • Ensure all web content is created following SEO best practices
  • Proofread for consistency and clarity of brand style

Job Requirements

 

We value and need:

  • Retail marketing copywriter experience
  • 5+ years' copywriter experience in retail branding
  • Strong understanding of internet marketing fundamentals, SEO and social channels
  • Bachelors Degree in English, Creative Writing, Journalism, Marketing or related field preferred
  • Strong conceptual and strategic thinking skills
  • Superior copywriting and proofreading skills
  • Proactive, collaborative team player with positive attitude and ability to be successful in constantly changing environment

Disclaimer

This job description in no way states or implies that these are the only duties to be performed by this employee. He/she will be required to follow any other instructions and to perform any other duties upon the request of his superior.

 

Havertys is an Equal Opportunity Employer. Havertys does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, veteran status or any other basis covered by appropriate law.


Nearest Major Market: Atlanta

Job Segment: Retail Sales, Merchandising, Direct Marketing, Advertising, Marketing, Retail